What is our purpose for existing?
Who is our target customer?
Why does anyone need what we’re selling?
If there is a need, is it enough to support a profitable business?
What were our competitors up to?
Can you reduce expenses–without harming the product?
Do we have the right leadership?
Do we have the right employees?
How will we continue to drive revenue?
How are your employees holding up?

I summarized a posting of 10 significant questions from Marc Kramer, author of five books and instructor at the Wharton School at the University of Pennsylvania and the National University of Singapore. Continuing to ask these questions would prevent the company from oblivion of the propriety and from deviation. If you want to know some more about the subject, details would be here.