WILD ARTIST All about LIFE

3Feb/10

Apple’s missing on iPad

Apple unveiled iPad which has fantastic features last week. Jobs convinced that it would make a great change in future computer technology. I fully got it because iPad is fresh, simple and even attractive. The product itself is great, but something is controversal. The strategy.

Apple tends to compete against himself. iPad, iPhone and iPod touch are in the similar segmentation. That is, functional duplication exists in those kinds. What if someone who buys iPhone recently gets the news of iPad? He will regret the purchase (or not) but he won't pour extra money on iPad because he already has iPhone. That is what Apple is missing.

On the other hand, preemption of market is important. Revealing iPad may bring Apple the first-comer advantage. Consider that Apple is not a kind of company who overwhelms the market but a kind of pioneer. He always breaks through the way with his mighty brand name APPLE and his representative, Jobs.

I don't know which is right to Apple. The thing making me sure is that iPad is now before the judge of market. Personally, I see iPad negatively but who knows? My opinion based on the principle: "Ten advantages cannot cover just one missing." And I will continue to stare at.

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