In the age of 1960s and 70s, it was the era of mass production. The first priority was the efficiency of production and delivery. At that time, business administration deals with those two keywords – translated to operation and marketing. The focus goes on cost reduction and increasing productivity. Now the time shifts to new millenium. And the title of the stage changes to the era of diversity.

We all have different colors

What’s an issue at this moment? People are searching for the opportunity in diversity these days. Facebook is one of the success cases in diversity. It enables to define each individual by himself or herself and by the others. It’s more than connection, it’s a side effect of diversity. Then business management needs to find new keywords, which shall be translated to the language of diversity.

I am sure that one of the keywords is open. It hits as the various kinds of people accept that they are different with others and start opening their different figure online. And here is the bottom line. Therein lies an opportunity. If we focus on the openness rather than the other form of open-shaped keywords which are already done and served, we could find the other chance to get things done. The digging part is yours.