Technology evolves rapidly but human intelligence not. Today, I want to tell the story about most cutting-edge business models which are considering using powerful technology with perplexed functionality, rarely thinking of human factor.
Focusing on the market cannot be over-exaggerated but this fundamental principle is often forgotten. And the market should be related with customers closely. Some may urge that inner-complexity and outer-simplity would cover the problem, the distinct between the customers and the complicated technology. That is, sophisticated procedure should be hidden behind the simple interface. I totally agree and even want to advocate something more.
Human evolutional process is too slow to get in touch with the exploit of new technology area. One of the good example is 3-dimensional graphics. Myriads of people have less capacity to embrace the 3D environment even though 3D world itself looks so fantastic as the effect is similar to the real world. That’s because the world is controlled by input device rather than operation from body itself. It would be a difficult condition to manage the 3D object with such an unfamiliar way.
Again, with no professional use, simple thing is always good. But simplicity should lead itself to convenience which reduces the gap between complex process like calculation and judgement, and human brain.
