Naming, which is seemingly the core of marketing, is the first impression of your clients’ response about your stuff. It’s significantly important because it coordinatively reveals your product and it is the threshold of branding, mundanely considered as one of the standard processes of marketing.
In the beginning of your project, you and your team may dispute to fix the name as its name would make the direction and lead the whole project. As you know, maybe, naming is not the only part of consumers but also of developers, designers, and related workers. That means it inspires them to converge into the project in volunteering with passion. You may make a deal from many opinions even though not unanimously (and actually impossible to suffice everyone). To name your project properly, check out them with the following rules and get rid of some which is not pertinent to them after listing the candidates of name.
- Temporarily prevalent name should be avoided. For example, The name of TV program, drama , movie, etc.
- You should be careful to use acronyms. It may be hard to remember unless it has an impressive pronounciation. (Have you ever heard of CNA, ASG, WSF?)
- Search for the name on the web and domain, and check it has been already used by renowned.
- Easy to read is easy to remember.
- Phrase, which is comprised of simple words, cannot catch the eyes.
- Too long name expels the customers. Statistics say words which has more than 10 characters are not that feasible for the name of product.
By the rules, the examples of good names are Facebook, Amazon.com, Twitter, Microsoft, Google, McAfee, etc. After eliminating not-matched, you can take anything as you want. With your terrific name, I hope you go well.
