Why do people do their business? It is a trivial question for most entrepreneurs. And how about uncertainty? That is, I can convert the question into “Are you sure that your business is cool enough?”
[ Dice gives us fun because it shows uncertainty. But dicey. ]
Success in business requires the satisfaction in myriads of views. But few thinks about the uncertainty, which motivates and accelerates the one. If you are not sure that the business works, you cannot affirm the employees to go on the way. And that would stuck in there. Never go further.
However, that kind of conviction is differ from the recklessness. I hope to share my opinion on how to distinguish the actual conviction from the brute courage. Please checkout the points below and reponse me for correction if needed.
- It should be sustainable. If it temporarily survives, it’s going with the temporary feeling. Intuition is quite different with the feeling that intuition is sustainable. Sustainability involves the financial
- It should be programmable. Without the programmability, the belief is just a pipe dream. It is the most difficult to figure out before kicking off the business so it needs the help from experts.
- It should require more opinions. The idea need to be shared so that you could know how other people are thinking about the issue. Maybe more possible options are not weighed just because you thought it alone.
- It should be scalable. The need in market can change. The scalability makes more flexible when the market changes. For example, people designing TV business like Google-TV should consider the usability of any other devices as well in case the future technology evolves and expands into other platforms.
Well.. lots of more things to consider. But here I suggested is the core values for business I think. And they are what I consider whenever thinking about new business. You’d rather trust your business with those equipped.
