Since the ancient time of human-kind, people have lived with food, clothes and houses (and sex). Those are rarely changed in the market. Although the newest fashions might roll out and go away in turn, the basic element hasn’t changed that the history shows. When I consider the market of those categories, it seems to have no innovative engine.
Otherwise, the distribution system dealing with such products gets the evolution. Now we have more elegant transportations: car, ship and aircraft. And the prevalance of internet accelerates the process.
You’d rather not miss it! Transportation and internet tech don’t belong to any categories I’ve mentioned at the top of this article. What I intended to say is that daily necessities don’t greatly depend upon its content. It is certain that consumers may prefer something to other things, though, various kinds of foods, clothes and houses are affluent and have no scarcity; that is, no innovation available in themselves.
The virtue of those is that the market is stable so many restaurants, clothes shop and house distributors start up their business. Hoever, no big risk returns neither big fail nor big gain. Personally I’m not interested in this kind of market as they have no evolutionary change. If you want the change, then think about mixing those categories with other industries like web service and new delivery system. When you run the business of daily-used product, you may as well experience the whizzy matters to get an insight for expanding the business. And it will give you more gain than only delivering stable stuffs.
